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July 31.2025
2 Minutes Read

Leading with Kindness: How Jelena Milisic Inspires Entrepreneurs

Jelena Milisic business portrait showcasing kindness.

Embracing Kindness in the Tech World

Meet Jelena Milisic, a beacon of positivity and progress at GoDaddy, where she exemplifies the core values of empathy and clear communication within the tech industry. As a Customer Happiness Engineer for nearly seven years, Jelena has dedicated her career to supporting entrepreneurs and small business owners, turning technical challenges into opportunities for connection.

Lessons Learned: Adaptability and Empathy

In her time at GoDaddy, Jelena has experienced a significant learning curve, particularly in the last year. She emphasizes the importance of adaptability in a rapidly changing environment. "Staying curious and open to new approaches is essential," she shares, reflecting on her involvement at WordCamp Europe, where engagement with customers provided invaluable insights into their experiences with GoDaddy products. This adaptability extends beyond just technical skills; it requires a deep empathy for customers navigating complex issues.

A Balance Between Technical Expertise and Human Connection

For entrepreneurs and small business owners, navigating technical challenges can be daunting. Jelena's approach combines technical troubleshooting with effective communication. "Empathy and clarity are key," she emphasizes. By understanding customers’ frustrations and actively listening to their needs, she ensures that support is not just a service but a compassionate experience, helping to ease their burdens and build trust.

The Importance of Community Engagement

The personal touch in technology can often be overlooked, but Jelena’s commitment to community engagement proves it's crucial. Her experiences at events like WordCamp Europe underscore the value of face-to-face interactions for understanding customer needs in real-time. This engagement fosters a genuine connection between companies and their clients, ensuring products evolve in line with user expectations.

Conclusion: A Call to Kindness in Business

Jelena Milisic’s journey in the tech world is a powerful reminder of the impact of kindness in business. Entrepreneurs can learn from her experience by embracing empathy and open communication within their teams and with customers, ultimately creating a more supportive and innovative environment. Let her story inspire you to lead with kindness in your own business endeavors.

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