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July 22.2025

2 Minutes Read

From High School to 7 Figures: How Nudesox is Changing the Sock Game

High School Side Hustle: Woman with Nudesox on a couch

A High School Dream Turned Reality: The Nudesox Journey

At just 27 years old, Leila Quraishi stands on the brink of a 7-figure revenue milestone with her burgeoning sock business, Nudesox. What began as an inspired side hustle during her high school senior year has transformed into a brand projected to sell over 30,000 products this year.

Quraishi's entrepreneurial journey didn't begin overnight; it was a path paved with passion and dedication. With a childhood steeped in entrepreneurial activities—like becoming a licensed children's yoga instructor—she cultivated valuable skills. This foundation, coupled with her frustration regarding the lack of comfortable, skin-tone no-show socks, sparked the initial inspiration for Nudesox back in 2015.

Persistence Pays Off: The Early Steps to Success

Quraishi invested $10,000 to launch her business, navigating the complexities of finding a manufacturer who grasped her unique vision for athleisure socks. After two years of relentless effort, she overcame manufacturing hurdles and took her idea to fruition. Her approach has been fully bootstrapped, emphasizing sustainable growth; every dollar earned has been reinvested to enhance Nudesox.

Additionally, leveraging social media influencers proved pivotal. Quraishi's initial outreach, directly engaging with influencers on Instagram, significantly amplified brand visibility, leading to features in various publications. These steps underscored the importance of community and peer support in the journey of an entrepreneur.

Lessons from a Young Entrepreneur

For aspiring side hustlers, Quraishi's story underscores essential lessons: the value of identifying a gap in the market, the necessity of persistence when faced with challenges, and the potential of social media for brand growth. Whether you're a student with dreams of entrepreneurship or an experienced professional considering a side project, her journey illustrates actionable steps one can take to begin building a successful business.

Ultimately, Quraishi embodies the spirit of innovation and resilience inherent in entrepreneurial success. Her journey from high school to nearly 7 figures encapsulates the potential of starting small and thinking big—one sock at a time.

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