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Surviving Google’s Helpful Content Update
The digital marketing landscape was rocked by Google's Helpful Content Update (HCU), impacting various online businesses, including some well-established names. But despite the shockwaves, there are pathways to success. Kelan Kline from The Savvy Couple embodies this resilience. Transitioning from earning just $50 in his first year to amassing a staggering 500,000 pageviews a month—and hitting 7-figures in revenue—he has adapted and thrived. His journey offers insights and strategies that entrepreneurs can leverage in navigating a post-HCU world.
Building a Strong Online Brand
Kelan emphasizes that a robust online brand is pivotal. In the wake of algorithm changes, brands that prioritize social media presence, maintain active email lists, and utilize video content are more likely to weather the storm. The trust that stems from a recognizable brand can significantly bolster resilience against sudden changes in search rankings.
The Importance of Value-Driven Content
Simply having a well-built brand is not sufficient anymore. Kelan stresses that generating genuinely helpful content is key. With HCU focusing on content that genuinely assists users rather than recycled material, content creators must produce unique value. This aligns with the ongoing sentiment that modern audiences seek authority and authenticity. A perfect example is how Kelan produces YouTube videos that summarize his blog posts, allowing him to showcase his expertise.
Utilizing Technology for Enhanced Content Creation
Underpinning Kelan’s success is a suite of technological tools that streamline content creation and analysis. He employs tools like Crazy Egg and Heatmapit.com to analyze user engagement metrics and improve content layouts, ensuring they cater to what readers find engaging. Additionally, with the rise of AI writing assistants like SurferSEO, Jasper AI, and ChatGPT, the efficiency and quality of content production can be significantly enhanced while still retaining the human touch.
Optimizing Content Production
Kelan's content approach is systematic and results-driven. With the help of Asana for managing content workflow, The Savvy Couple produces 2-3 new posts a week, while another associated blog, The Savvy Mama, ramps up that to about 4-5. They prioritize topics that garner a minimum of 500 searches monthly, but pivotal to their approach is verifying that comparable blogs rank in search results, avoiding competition with juggernauts like Forbes.
Revisiting Existing Content
One crucial strategy Kelan employs is devoting substantial time to auditing and updating existing articles rather than merely creating new content. Using SurferAI, his team identifies posts that have seen a decline in traffic, determining necessary upgrades—be it through enhanced visuals, updated data, or added interview content—to renew engagement. This strategy not only sustains traffic but progressively builds upon their established content foundation.
Future Trends in Content Marketing
Looking ahead, it is vital to prepare for the ever-evolving digital landscape. Brands must stay adaptable, prioritizing genuine user engagement and value-driven content creation. With emerging technologies and changing consumer preferences, the landscape may continue to shift, requiring businesses to innovate continually. Understanding algorithm updates and consumer behavior will remain essential for thriving online.
Actionable Insights for Business Owners
For business owners and retirees hoping to make money online, embracing these strategies will be essential in this new reality. Focus on building trust through authenticity, leverage technology to streamline operations, and don't shy away from updating past content—these are essential moves in crafting a resilient online business.
In conclusion, the HCU has transformed the blogging landscape, urging businesses to adapt and evolve. With strategic insights from Kelan Kline and others, aspiring online entrepreneurs are well-equipped to navigate this new terrain.
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