Navigating Schismogenesis: Entrepreneurs Must Shift From Division to Collaboration

Understanding Schismogenesis in Today's Business Landscape

Entrepreneurs and small business owners often find themselves caught in a cycle of competition that can lead to schismogenesis, a concept introduced by anthropologist Gregory Bateson. This process refers to the creation of division through oppositional behavior, where one party’s actions provoke a counter-response from another. For instance, when a competitor launches a new product, the instinct may be to undermine it by emphasizing differences instead of collaboration. This back-and-forth can perpetuate a cycle of negativity that stifles innovation.

The Danger of Scarcity Mindset

At its core, schismogenesis thrives on the perception of scarcity—whether it’s resources, attention, or market share. For entrepreneurs just starting or side hustlers trying to establish their brand, this mindset can be especially detrimental. Small gaps or differences can spiral out of control, leading to identity formation based on opposition rather than value. Instead of focusing on what sets them apart, businesses can trap themselves in a cycle of negativity and competition, ultimately hindering their growth.

Choosing Collaboration Over Division

The antidote to schismogenesis lies in redirecting our focus from opposition to collaboration. Instead of asking, “What makes us different from them?” entrepreneurs and small business owners should consider, “What kind of impact do we want to create?” This shift allows for a more inclusive approach, fostering partnerships that can lead to collective success. When businesses align on shared values and goals, they not only elevate their brands but also contribute meaningfully to their communities.

Moving Beyond Comparison

To truly evolve, one must outgrow the adolescent tendency to define themselves against others. By engaging more deeply with their own missions and the challenges they aim to tackle, entrepreneurs can break free from the comparison trap that defines so many in their industry. A focus on what matters—such as customer needs and community impact—can serve as a guiding light, helping business leaders pursue authenticity over opposition.

Conclusion: A Call to Action

For entrepreneurs and small business owners, the choice is clear: move beyond schismogenesis by redefining your narrative. Instead of getting lost in the noise of competition, ask yourself and your team, “What legacy do we want to build?” Prioritize connection and collaboration, as these elements will not only enhance your business but also contribute to a more positive and supportive entrepreneurial ecosystem.