Why Digital Agencies Are Thriving With Contractor Talent: A Growing Trend

Abstract illustration of contractor talent in digital agencies collaborating.

The Shift Towards Contractor Talent in Digital Agencies

The landscape of digital agency work is changing dramatically. New data shows that agencies incorporating contractor talent are thriving, completing 24% more projects than their peers between 2023 and 2024. This isn’t just a numbers game; it fundamentally alters how agencies approach scaling and operating.

Building a Solid Network

Agencies are increasingly relying on a network of specialized contractors for skills such as design, development, and marketing. In fact, research indicates that the fastest-growing agencies maintain these networks to effectively manage fluctuating workloads. Despite a slight decrease in full-time employees, production has increased thanks to a 19% rise in the use of contractors. This flexibility allows core teams to focus on primary projects while easily bringing in experts when needed.

Financial Agility in Today’s Digital Landscape

One of the standout advantages of hiring contractors is financial agility. Agencies can efficiently scale their workforce based on project demands, reducing the financial burden associated with full-time employees. This model is especially beneficial in the rapidly changing digital market where project requirements can shift overnight. Contracting work allows agency owners to prioritize business development and client acquisition.

Addressing Concerns: Reliability of Contractors

While the advantages are clear, challenges remain—particularly concerning contractor reliability and the quality of output. This is where platforms like GoDaddy Website Design Services step in, providing agencies with vetted and dependable talent that enables them to take on larger projects confidently.

Time to Scale Your Operations

If your goal is to grow your agency or tackle bigger projects, now is the time to consider contracting talent. With the right partners, you can capitalize on the advantages of this modern workforce model, ensuring that your business not only survives but thrives.

Contact GoDaddy today to discover how their professional services can support your agency's growth.

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Why Digital Agencies Are Thriving With Contractor Talent: A Growing Trend

The Shift Towards Contractor Talent in Digital Agencies

Building a Solid Network

Financial Agility in Today’s Digital Landscape

Addressing Concerns: Reliability of Contractors

Time to Scale Your Operations

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